If Engagement is QUEEN, consistency and quality are the evil stepsisters

We know you've heard the buzz about engagement being the queen of the social media castle. But let's talk about her two most important advisors: consistency and quality.

These two might seem like the evil stepsisters of the social media world (time-consuming, unclear, and hard to please), but trust us, they're the key to making your social media presence shine.

Now, we know what you're thinking. "One person's trash is another person's treasure, right?" Well, the same goes for social media. What works for one brand or influencer might be a total flop for another. That's because social media is a world of gray areas (more on that later).

Recent studies show that brands that consistently post high-quality content experience a 70% higher engagement rate over time than those that don't.

First things first: let's talk about consistency.

According to a study by HubSpot, brands that post on social media at least once per day see a 43% increase in engagement compared to those that post less frequently. But here's the catch—you need to find a posting schedule that works for you and your audience. Whether it's once a day or a few times a week, the key is to stick to a consistent rhythm that keeps your followers coming back for more.

Now, let's dive into quality.

A whopping 90% of consumers say that authenticity is important when deciding which brands to support. That means your content needs to be on-brand, visually appealing, and genuinely engaging. No more white background product shots or poorly lit Reels! Invest in high-quality visuals that showcase your unique personality and value proposition. Key word: invest. Making good quality content takes time, high quality tools, and an eye for lighting/color.

With all that said, we know creating top-notch content on a regular basis can feel like a daunting task. In fact, 60% of marketers cite creating engaging content as their biggest challenge. And the imposter syndrome around creation can be paralyzing too! We've all heard the well-meaning but misguided advice from friends and family when starting out on social media: "It's probably so easy to just post a photo or video and write a caption."

If only it were that simple! If you are feeling the imposter syndrome creep in, you are not alone - we know it’s not that simple and slapping up content without a strategy is a surefire way to get crickets instead of engagement.

Before you can even think about engagement, you need to focus on creating amazing content. And that means being consistent (posting as often as your mental health and growth goals allow) and delivering high-quality posts (clear, well-thought-out, properly sized, on-brand, and featuring your gorgeous face, product or offering). When you nail these elements, you're in business.

Let's talk about a couple of examples.

Imagine visiting a small business's page only to find dark, grainy product shots. Not a great look, right? Or how about an influencer's feed that's nothing but sponsored posts? It's hard to trust someone who seems to love everything equally.

But what about those gray areas of social media? You know, the ones where you're not quite sure what to post or how to strike the right balance? Well, consider this: 71% of consumers are more likely to buy from a brand that aligns with their values. So don't be afraid to take a stand on issues that matter to you and your audience. Know what you are about and who you are for, like attracts like.

Authentic storytelling is the name of the game.

1. Write down your vision for your ideal social media presence. It's okay to take inspiration from your favorite creators or brands. If you're not sure where to start to achieving that look and feel, that's where we come in!

2. Determine a realistic and consistent posting schedule. Write it down, set reminders, or do whatever it takes to stay on track. Or, you know, just hire us. We will recommend a level of content quantity that is right for engagement. 😉

3. No camera? Or have one that's gathering dust because you never figured out how to use it? Let us help, or simply stick to using your phone's front camera. But please make sure you have a newish phone, remember, it’s a write off! Good quality content is an investment.

4. Above all, don't let your mental health suffer. Obsessing over whether your content is getting enough engagement or not is part of the "living in the gray" mentality. Because social media is gray! Even a great post can flop at times - don’t get disheartened when you don’t “go viral.”

Remember, consistency and quality are crucial, but like everything in social media, they take time and effort. Take it one day at a time, do what you can, and when in doubt, you know where to find us!