How Events Drive Social Media Engagement

Events Aren’t Just Fun Weekend Plans — They’re Social Media Gold!

Last Saturday, Beloved Social had the honor of hosting a one-of-a-kind event on behalf of our client at Anda Spa and Hotel Ivy. This dance wellness experience, led by the inspiring Leslie Fhima, brought together movement, luxury, and community in a way that showcased what we’re all about. Open to the public and featuring a curated guest list of local social media influencers, the event was a perfect blend of accessibility and exclusivity. 🕺

From the elegance of the facilities to the energy of the event, every detail created opportunities for meaningful engagement. Content creators captured the luxury setting and authentic moments, while members of the local community connected with the brand in real life.

The Secret Magic of Events

Here’s the thing: events like this don’t just end when the last guest leaves. They spark authentic conversations, amplify brand visibility, and create a ripple effect of content that resonates far beyond the event itself. Stories, reels, and posts keep the momentum alive, connecting your brand to audiences you might not otherwise reach.

But here’s the best part: by inviting the public alongside social media personalities, the event feels REAL. Authenticity matters, and people see right through private, exclusive media days that don’t resonate with their lives. Combining influencers with a public-facing event ensures a win-win situation: genuine content creation and real-world brand engagement.

Why It Works (and How We Do It)

At Beloved Social, we’ve fine-tuned the art of hosting events that are not just fun but strategically designed to drive results. We know how to:

• Curate the perfect mix of guests. Influencers, community members, and brand fans all play unique roles in telling your story.

• Design experiences that inspire content creation. From Instagram-worthy decor to moments that beg to be shared, we think of it all.

• Keep it authentic. By inviting the public, we ensure events feel inclusive and relatable, building deeper trust with your audience.

Introducing Our Event Hosting Services

We’ve been quietly helping our clients host content-driven events for over six years, and now we’re ready to make it official. If you or a local business you know wants to elevate brand visibility with media events designed for authentic engagement and content creation, we’re here to help.

This is just the beginning of what we’re launching in 2024, and we couldn’t be more excited to bring this service to new and existing clients. Let’s create events that aren’t just moments—they’re movements. Reach out to learn more!

Mastering Social Media Customer Service: A Guide for Brands

your social channels are customer service powerhouses. Because let's face it, in today's world, your DMs are the new hotline. cue hotline bling

Why Social Media Customer Service Matters:

First things first: 67% of consumers have used social media for customer service issues. That's right, more than two-thirds of your customers expect you to be there, ready to solve their problems in a customized way, fit for their every need. Today, consumers simply expect more!

But here's the kicker - you run a whole-ass business! You got a million things to do and handling customer service inquires on social media can feel like trying to juggle while riding a unicycle. On fire. In a hurricane. That's where a well-equipped social media manager comes in.

So, you've hired a social media wizard. Great! Now, let's turn them into a customer service superhero with the ultimate FAQ kit. The FAQ Superhero Kit if you will.

Here's how:

Develop Your FAQ Arsenal

Create a comprehensive list of frequently asked questions about your products or services. You know what you get asked. Don’t expect someone outside of your organization to learn all your quirks. Just show them the skeletons in the closet to begin with and save everybody the headache! Think of it as your social media manager's utility belt - packed with all the tools they need to save the day. And make it possible for you to turn your phone on “Do Not Disturb.”

Craft Your Canned Responses

Now, don't just copy-paste your website FAQs. Tailor these responses to fit your brand's voice in a conversational way on social. Are you sassy? Professional? Quirky? Whatever your flavor, make sure your canned responses taste just right.

Train for Tone and Voice Consistency

Your social media manager needs to embody your brand. Train them to maintain your brand's tone and voice, whether they're handling a product query or an unhappy customer.

Prepare for the Unexpected

No FAQ list can cover everything. Prepare your social media manager to handle curveballs by providing guidelines on when to escalate issues and how to personalize responses.

Handling the Heat: Dealing with Unhappy Customers

Let's face it, not every customer is going to be singing your praises. Here's how to equip your social media manager to handle the tough stuff:

The HEAT Method

• Hear them out: Let the customer vent without interruption.

• Empathize: Show that you understand their frustration.

• Apologize: Even if it's not your fault, apologize for their experience.

• Take action: Provide a solution or escalate to someone who can.

Take it Offline

For complex issues, train your social media manager to move the conversation to a private channel. A simple "We're so sorry to hear about this. Could you DM us with more details so we can help?" works wonders to get the heat off of a post.

Follow Up

Always follow up after resolving an issue. A simple "How did we do?" can turn a negative experience into a positive one.

Remember, social media customer service isn't just about solving problems - it's about building relationships. With the right tools and training, your social media manager can turn your channels into customer service superstars.

At Beloved Social, we're all about taking the stress out of social media management. Need help turning your social channels into customer service champions? We've got your back. Let's chat about how we can make your social media work harder for your business, and you, well, less hard managing this stuff.

Now, stop scrolling and get back to business.

When Doing It All Becomes Too Much: The Benefits of Hiring a Social Media Agency

Picture this: you're a small business owner, juggling a million tasks, and trying to maintain a strong online presence. You know social media is crucial for your brand's success, but finding the time and energy to create engaging content, post consistently, and interact with your audience feels like an uphill battle.

That's where a social media agency comes in – your ultimate cheerleader, ready to save the day (and your sanity)! At Beloved Social, we understand the struggles of managing social media on top of running a business. It's like trying to cook a gourmet meal while simultaneously doing your taxes and learning how to juggle. WHAT…!?!?!?!?

Fear not, we've got your back! Our team of social media experts is here to take the stress out of managing your online presence and help you shine like the diamond you are.

Let's break down the benefits of hiring us:

Consistency

Consistency is key in the world of social media. It's like showing up to a party – if you only make an appearance once every few months, people will forget you exist. But if you're there every weekend, mingling and making connections, you'll become the life of the party!

It is a good thing we are also side-hustle experts at throwing the best parties. We'll make sure your social media accounts are consistently active, engaging, and on-brand. No more sporadic posts or crickets chirping in the comments section.

Quality

Let's face it – not everyone is a natural-born copywriter, video editor or graphic designer. And that's okay! Just like you wouldn't trust a plumber to do your taxes, you don't have to be a social media expert to run a successful business - as long as you know the right people to call.

Saving Time

Time is money, and as a small business owner, you probably don't have a lot of either to spare.

When you hire us, you're not just getting a social media manager – you're getting back countless hours that you can now dedicate to growing your business, developing new products, or even (gasp) taking a well-deserved break!

We'll handle the content creation, posting, and engagement, so you can focus on what you do best – being the boss!

Broad Social Media Knowledge

Social media is like a constantly evolving puzzle – just when you think you've figured it out, a new platform emerges, or the trend changes, and you're back to square one.

We know the difference between a hashtag and a hunk of junk in the caption, and we can navigate the social media landscape with our eyes closed (but we won't, because that would be irresponsible).

Cost-Effectiveness

Hiring an in-house social media manager can be expensive, especially for small businesses. Not to mention all the software fees (that are constantly going up), equipment fees and studio fees. This is not an inexpensive endeavor when done consistently, at a high-quality level. When you consider the potential return on investment of hiring an agency that knows what they are doing (us) you can expect to see increased brand awareness, website traffic, and customer engagement – it's like getting a buy-one-get-one-free deal on your social media success!

Strategy Development and Execution

Social media isn't just about posting pretty pictures and witty captions (although that's certainly part of it). It's about developing a comprehensive strategy that aligns with your business goals and target audience.

We're not just here to post content – we're here to help you build a community of fans!

Collaboration

We believe that the best social media campaigns are born from collaboration. When our clients come to us with ideas, it's like adding a secret ingredient to a recipe – it takes the dish from good to great!

So bring on the brainstorming sessions, the crazy ideas, and the "what if we tried this?" moments. We're ready to collaborate and make magic happen!

Goal Achievement

At the end of the day, social media is a means to an end. Whether your goal is to increase brand awareness, drive website traffic, generate leads, or build a loyal community, we're here to help you achieve it.

We don't just post content and hope for the best – we track, analyze, and optimize your social media performance to ensure that you're getting the most bang for your buck.

With Beloved Social, you're not just getting a social media manager – you're getting a partner in your success.

How to Deal with Bots without the BS

View your social media pages like your HOME. YOUR HOUSE, YOUR RULES. Don't like a follower or comment? YOU have the power to delete, hide, and block. Or - Use it to your advantage in the engagement game.

When it comes to comments that aren't malicious or inappropriate, let's take a minute to look at it as engagement 🧐 (wait, what?!).

Hear me out. When a random brand comments on a post, "DM us to collaborate," or a random page says, "Promote this on ______," you can respond with an emoji or a "thank you for the idea." By doing so, you just got two more comments on your post, and if you recall our last blog post, engagement is a big factor in your social media strategy. You used it to your advantage that they chose your page to comment on. Just don’t actually DM them to collaborate unless you KNOW that brand. Most of the time, it’s a scam.

When it comes to troll and bot followers, I have a personal strategy: I don't care about dropping my follower count if it consists of accounts that will never engage on my page.

This is a personal decision; some people love a high follower count, which is fine if that's your goal. My personal goal and the goal for my clients is to have a genuine community made up of real people and businesses who want to share, network, and engage with one another.

So, once every few months, I'll spend a little time and removing followers. You might be wondering how to spot an inactive, bot, or troll account. I actually tap into their page—yes, again, like engagement, it's time-consuming. But quality is built with time.

Here are my criteria for removing followers:

• If they are an Amazon seller or are pushing Crypto, I remove them.

• If they have content that is not aligned with my personal values (or are creepy), I remove them.

• If they have 0 posts, I remove them.

If a troll comments on my post with something malicious or inappropriate, I see if they follow me, and if not, I just block them. I do this because it's my house.

Remember, your social media pages are an extension of your brand and your personal space. You have the right and the power to curate your audience and protect your online environment. By strategically managing your followers and comments, you can foster a genuine, engaged community that aligns with your goals and values.

Benefits of a Clean, Engaged Community:

Maintaining a clean and engaged community on your social media pages isn't just about aesthetics or vanity metrics. It has tangible benefits for your brand, your content, and your overall social media presence. Here are some of the key advantages:

Increased trust and credibility

When your followers see that you have a genuine, active community that interacts positively with your content, they're more likely to trust your brand and perceive you as a credible authority in your niche. This trust can lead to higher conversion rates, loyal customers, and valuable word-of-mouth recommendations.

Higher engagement rates

A clean, engaged community is more likely to interact with your posts, leave meaningful comments, and share your content with their own networks. This algorithmic engagement signals to social media platforms that your content is valuable and relevant, which can lead to increased reach and visibility for your posts.

More meaningful interactions

When you cultivate a community of genuinely interested and invested followers, you open the door to more meaningful interactions and relationships. These followers are more likely to provide valuable feedback, share their experiences, and engage in constructive conversations that can help you improve your products, services, and content.

Better insights and feedback

An engaged community is a goldmine for insights and feedback. By listening to your followers and analyzing their interactions with your content, you can gain a deeper understanding of their needs, preferences, and pain points. This information can help you refine your social media strategy, develop targeted content, and make data-driven decisions for your brand.