When Doing It All Becomes Too Much: The Benefits of Hiring a Social Media Agency

Picture this: you're a small business owner, juggling a million tasks, and trying to maintain a strong online presence. You know social media is crucial for your brand's success, but finding the time and energy to create engaging content, post consistently, and interact with your audience feels like an uphill battle.

That's where a social media agency comes in – your ultimate cheerleader, ready to save the day (and your sanity)! At Beloved Social, we understand the struggles of managing social media on top of running a business. It's like trying to cook a gourmet meal while simultaneously doing your taxes and learning how to juggle. WHAT…!?!?!?!?

Fear not, we've got your back! Our team of social media experts is here to take the stress out of managing your online presence and help you shine like the diamond you are.

Let's break down the benefits of hiring us:

Consistency

Consistency is key in the world of social media. It's like showing up to a party – if you only make an appearance once every few months, people will forget you exist. But if you're there every weekend, mingling and making connections, you'll become the life of the party!

It is a good thing we are also side-hustle experts at throwing the best parties. We'll make sure your social media accounts are consistently active, engaging, and on-brand. No more sporadic posts or crickets chirping in the comments section.

Quality

Let's face it – not everyone is a natural-born copywriter, video editor or graphic designer. And that's okay! Just like you wouldn't trust a plumber to do your taxes, you don't have to be a social media expert to run a successful business - as long as you know the right people to call.

Saving Time

Time is money, and as a small business owner, you probably don't have a lot of either to spare.

When you hire us, you're not just getting a social media manager – you're getting back countless hours that you can now dedicate to growing your business, developing new products, or even (gasp) taking a well-deserved break!

We'll handle the content creation, posting, and engagement, so you can focus on what you do best – being the boss!

Broad Social Media Knowledge

Social media is like a constantly evolving puzzle – just when you think you've figured it out, a new platform emerges, or the trend changes, and you're back to square one.

We know the difference between a hashtag and a hunk of junk in the caption, and we can navigate the social media landscape with our eyes closed (but we won't, because that would be irresponsible).

Cost-Effectiveness

Hiring an in-house social media manager can be expensive, especially for small businesses. Not to mention all the software fees (that are constantly going up), equipment fees and studio fees. This is not an inexpensive endeavor when done consistently, at a high-quality level. When you consider the potential return on investment of hiring an agency that knows what they are doing (us) you can expect to see increased brand awareness, website traffic, and customer engagement – it's like getting a buy-one-get-one-free deal on your social media success!

Strategy Development and Execution

Social media isn't just about posting pretty pictures and witty captions (although that's certainly part of it). It's about developing a comprehensive strategy that aligns with your business goals and target audience.

We're not just here to post content – we're here to help you build a community of fans!

Collaboration

We believe that the best social media campaigns are born from collaboration. When our clients come to us with ideas, it's like adding a secret ingredient to a recipe – it takes the dish from good to great!

So bring on the brainstorming sessions, the crazy ideas, and the "what if we tried this?" moments. We're ready to collaborate and make magic happen!

Goal Achievement

At the end of the day, social media is a means to an end. Whether your goal is to increase brand awareness, drive website traffic, generate leads, or build a loyal community, we're here to help you achieve it.

We don't just post content and hope for the best – we track, analyze, and optimize your social media performance to ensure that you're getting the most bang for your buck.

With Beloved Social, you're not just getting a social media manager – you're getting a partner in your success.

Sharing Love on Instagram

Engagement (aka sharing love) is an integral part of your business Strategy

Whether you are an individual just getting started with your business’s social media page, an influencer growing a personal brand or an established business that has a team managing your social media presence, engagement (aka sharing love) is an integral part of the strategy for growth, for not only community development but community trust and respect. It is not just about the engagement you GET but the engagement you GIVE. Social media is supposed to be SOCIAL and love is a two-way street.

Picture this: You drop a new post, you spent a lot of time planning the photo or video shoot and then spent time writing the caption. You post it (wahoo!) and get 10 / 20 / 100 comments and respond to just one or two. What do you think that says to those who spent the time liking, commenting, and sharing your work!? I know if I spent time commenting daily on my favorite bloggers page and they never responded to me I’d be a little off put.

Like a Valentine’s Day card - the homemade ones are always the best.

Now, keeping in mind what your goal is for social media - we still know (and it has been a proven strategy on clients time and again) that responding to E V E R Y comment, no matter how small, is so important keep your social media community building momentum, just as important as consistency and quality (we’ll talk about these in upcoming blogs).

Yes, responding to comments is time consuming, but it shows that you care and appreciate the time someone has taken to “show you love”! At Beloved Social we include community management as a part of our packages but there is no replacement for the small business owner hopping in to respond to comments as well and offer that personal touch! Like a Valentine’s Day card - the homemade ones are always the best.

A tip we have to make responding to comments a cinch is using “talk to text” to get through them quickly!

Love is a two-way street and so is engagement on Instagram.

Consistent Branding and Content

Regardless of the social media platform engagement is QUEEN. That also means if you see something YOU like, be sure to like, share, comment as it’s much more likely you’ll receive a follow and/or reciprocal engagement on your page.

Many people ask:

“What is most important - a comment, a like or a share?”

“How many words should I comment?”

etc…

We believe that all hold value and its important to keep your mental health, time constraints and goals in mind. Do what you can, when you can but be sure to protect time on your calendar for it and do it authentically. We would love to see at least 15 minutes a day dedicated to engagement from our clients! If you can’t manage that, talk to Beloved Social - we can help fill those holes in the “engagement heart.”

Now it is your turn!

So what are you waiting for, drop a comment or a question for us on our Instagram page and then hop on your own social channels and start engaging with your community!

If you really wanna share the love, share this blog to your Facebook Page, Instagram Stories or on LinkedIn and tag us!

And stay tuned for our next blog post discussing troll/bot comments and/or follows.